Does Your Website Help Or Hurt Your Brand?

There are several reasons why a company or business may opt to have a website platform. One of them is the fact that advertising becomes a lot easier and more affordable on the internet. The number of clients who can be reached on the internet is large. Added costs of advertising, such as printing, become fewer when one has a website. Barriers such as state boundaries become nonexistent when a brand is represented online. However, it is important to ask yourself does your website help or hurt your brand? Some people may not realize that their sites are a disadvantage to their business.

How To Tell If a Website Is A Disadvantage

One of the most annoying features of a website can be its slow speed. One may attempt to make their site more attractive to clients by adding features like music and extra graphics. However, this can cause a site to take a long time to load. This can discourage potential clients from staying on the site, and reflects badly on a brand. Some sites have windows that pop up too frequently, which can be a distraction. When one has a website, it is important to get rid of ad pop ups since they are very easile blocked anyways. Important information should be placed where it can be seen easily.

When a person visits a website, he/she should be able to tell what its purpose is immediately. This becomes difficult if a website is disorganized, with information placed in a haphazard manner. The content that is on a site should be kept precise and relevant. It is also necessary for one to keep their content current. When clients see posts on a site that are months old, they assume that the brand is not up to date. The way one displays their information also matters. This means that an appropriate font type and size should be chosen and used consistently.

Websites That Are an Advantage to A Brand

There are several features that good websites have. One of these can be seen in the type of content that is put up. When one has information that is current and unique, it is a benefit to their brand. In order to avoid posting mistakes, it is important to proofread all one’s work carefully. Before a website is launched, it is important for one to determine their target audience. This means that visitors will be able to tell immediately how they can benefit from a brand. The designs and photos used will be geared towards attracting that particular audience.

When one is interested in a particular site, they are likely to want to navigate through it easily. This means that one should make it as simple as possible. Pages should be labeled well, and links should be checked to ensure they are working properly. Designs used on any page are better kept simple. This means that the fonts and colors used should complement each other. The way a page is laid out should not give one the impression that it is cluttered. And let’s not forget that we can buy website traffic. A good website has all its graphics, content and bandwidth tailored to ensure of effective speeds.

[author ]Blaine H. Sant is an author at He has been actively giving out SEO advice for the past two years.[/author]

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Written by Guest Contributor

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