Smile for the Camera
Thanks to the Internet the nature of getting your message out to the consumer has radically changed. Whereas many businesses would have once relied on print to advertise their products or services, increasingly they’re now turning to the Web. There’s more to it than just banner ads on websites though. A popular way of advertising online is to create a video and things have moved on from the days of shaky home movies. We’re all familiar with music videos but these days everything from cars to books is promoted by video. A successful video campaign, especially one that goes viral and gets passed around via sites like YouTube, can have a huge impact on the success of a brand. Viral advertising really is big business. Videos have other uses too though; you might want to demonstrate a task in order to train new employees or create a presentation for use at a conference.
Here’s One I Made Earlier
So, you’re all fired up and ready to embrace the new technology, but how do you get a video made in the first place? Many people try to do the job themselves with results that are variable to say the least. A better route is to find an experienced video maker or animator to do the job for you. You’ll find that there aren’t all that many video makers in the phonebook, but once again the Internet can come to your aid. After all the best way to find a professional to do an online job is surely to look online.
There are many websites online which provide a marketplace where you can post your project requirements and how much you’re willing to pay for the job. It’s then seen by a community of video makers and animators who can bid for the work. You then choose the one you think is best qualified to do your job. Alternatively you can search the global community on the site for people with a particular skill that you need or in a particular location.
The site has plenty of examples of previous projects so that you can see the quality and range of work on offer. You can view videos that have been made for similar projects or look at the work of a particular creative who’s based in your area or has a track record of similar work.
Whether you need to create a product advert, a book trailer, a training film or a music video, you’ll find that there are plenty of video and animation professionals out there who can help you with the project. It doesn’t matter if you’re a multinational corporation or a small business, because you specify the details and set the budget you stay in control of the whole process.
[author ] Sarah Hais shares her knowledge on Online Videos, writing on behalf of www.wooshii.com[/author]