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The Latest Statistics About Mobile Marketing That Businesses Should Know

Did you know that 61 percent of consumers who use their cellphones to shop for products and services will go visit your competitor’s website to do business if your company website isn’t optimized for viewing on mobile devices?

That is definitely an eye-opening statistic for every business owner to consider. Sending this percentage of potential customers over to the competition is like hanging the competitor’s address, phone number and product list on the front door of your store.

Promoting your competition is not an option, and neither should allowing customers to walk away from your business due to ignoring the potential of mobile advertising. Yet the latest mobile marketing statistics are showing that businesses are still afraid to get their feet wet trying out such an advertising avenue, even though mobile advertising companies are standing by to help with their needs.
Currently in 2012, only 56 percent of advertisers have a mobile-optimized website.

One reason businesses may be so skittish is because the mobile platform is fragmented due to the different types of smartphone operating systems. This could put a strain on limited marketing resources as the business attempts to tailor their mobile advertising to each different mobile OS. Yet business owners may want to do so in light of these latest statistic reasons:

  • In 2011, 19.7 billion mobile users performed local searches on their phones looking for products and services.
  • After performing a mobile search, 70 percent of people will act on that search result within 1 hour.
  • 1 of 8 mobile phone users will search for better product or service deals while visiting a store.
  • Mobile phone users are 10 times more likely to redeem a mobile coupon than traditional coupons.
  • 45 percent of men and 35 percent of women will make a purchase using their mobile phones.

Many mobile advertising companies will optimize your marketing strategies to suit a mobile platform. But only if you, as a business owner concerned with reaching as many customers as possible, take the necessary steps in deciding to commit to this technique.

By exploring the mobile advertising avenues of mobile ad banners, QR codes, mobile videos, and pay-per-click ads placed within mobile media, you will be able to reach those mobile users who are walking by your storefront but have no idea what products and services you are selling. Imagine reaching some of those 19.7 billion people who could spend their money in your store after performing a mobile search.

Alex Nieland provides editorial on the mobile marketing industry. Mr. Nieland has written several publications relating to the latest tips, trends, and statistics within the mobile advertising sector.
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