Whenever you attend a conference or tradeshow, or even a community event, you often times come away with free stuff. Why do small businesses and corporations give away free items? It’s all part of their promotiona
l product marketing plan, an advertising technique that has been around for many years.
The idea behind promotional product marketing is to give both potential and current customers a useful product in hopes the customer will remember the business when they are in need of their goods or services. Usually the product is relatively cheap, fun, and branded with the company’s logo and information. Promotional products can range anywhere from a t-shirt to a ball-point pen, or a calendar magnet to a Frisbee.