If you’re an author, having your own website is an excellent way to promote your work, develop your personal brand, and connect with others. It’s just about essential nowadays, and with so many helpful website building tools, it doesn’t have to be incredibly difficult, either. Your website is a direct reflection of you and your work, so it pays to take the time to get it right. Here are some tips to help you create a successful author’s website.
One of the most important pages on your website is a biography page. This is where people will get to learn more about you personally. It will help them understand who you are and what the motivations and values are behind your work. Take time to craft a bio that provides a clear, concise look into your life. You don’t want to go into extreme detail, but mention things like where and how you grew up, how you came to be an author, and what your life is like now.
You should also mention all of the professional honors, awards, and designations you’ve received, which may or may not be its own separate page, depending on how many you have.
You should include at least one professional photograph on your website, because people want to be able to put a face to your name. You don’t have to plaster it all over the site, but one discreetly placed photo on your bio page is appropriate. If you’d like, you can include a few more personal photographs to represent yourself, but make sure all your photos go with the image you want to portray to the world.
Provide a page with contact information, which will generally include an email address and a mailing address. If you want, provide a contact form so that people can email you directly from your site; this encourages more feedback from visitors.
Unless you have dozens of books, it’s a good idea to make a separate page for each book you’ve written or collaborated on. On each book page, describe the book and provide brief commentary on something like your personal vision for the book. Include information on where the book can be purchased, along with a direct link if applicable. People want to learn more about your work, so give them some information they can’t find elsewhere.
You may also want to include a separate page that will talk about or tease your upcoming releases.
Mailing List and Social Media
On the homepage of your website, include a box where people can input their email addresses to become part of your mailing list. This way you can contact people when your next book comes out! On your homepage or your contact page, you should also include links to your social media, such as a direct link for people to like or follow you.
There are many ways you can organize your author’s website – just remember that it should be an informational site that can act as a sort of portfolio for you.
[author ]Lauren Williams is a freelance writer and published author. She enjoys journalism and creative writing as well as fiction novels.[/author]