When you mention marketing, the first thing anyone thinks of is online marketing. The Internet, social media and blogs are the way businesses promote themselves these days and while almost every home has a computer with Internet access, not everyone lives on the Internet.
What this means is that you still need to use offline marketing tactics to reach the customers who are not looking on the Internet. To be successful you need to reach all your customers both online and offline.
Some Offline Marketing Ideas
There are a number of ways you can market yourself offline, although you still need to ensure you keep up with your online marketing at the same time. This business plan means that you reach your entire target audience.
When looking at offline marketing you need to think of what will best promote your business. Will pamphlets work being dropped through letterboxes? Will promotions entice customers to walk through your doors or should you choose the subtle, yet effective approach of branded bags that are reusable ensuring your name is visible each and every day without you having to really lift a finger?
Using Jute Bags as a Marketing Tool
You have a high street store. Your marketing is online of course and then you have chosen branded Jute bags, bags that are durable and reusable. Bags that customers can use wherever they shop without damaging the environment with plastic bags.
People are really working hard to help our environment. We have seen the dramatic things we have done to it; our electricity supplies are running short and our landfills are overflowing. This means that people will take extra steps to help the environment and this includes refusing to use plastic bags offered freely at shops. Instead they will buy a reusable and durable bag that they can use time and time again in order to help the environment.
This is where you can make a difference and enjoy free marketing. Branded Jute bags not only market your business, but they are eco-friendly, reusable and allow you to enjoy free promotions while helping the environment to recover.
The people who buy your jute bags will use them wherever they shop and this means that every time they walk around with your bag in their hand they are promoting your business for you. That sounds like a great deal to me; free advertising offline has never been so easy.
You can brand Jute bags with whatever you want. Maybe you want your company logo and information or your company name and slogan. Whatever you want printed on the bag make sure it helps promote your business.