In a business market where senior managers have completely different consumer lifestyles than the younger talent, it’s time that everyone gets on the same page about marketing. Traditional marketing went along with the era of analyzing the daily newspaper-at the kitchen table and not on a mobile device. High tech marketing strategies can cover B2B marketing as well as what is targeted to end consumers. A high tech unified marketing plan will make sure that all of the high tech marketing platforms you choose to use will be monitored from a single place, with simple change controls.
High tech unified marketing can include outlets like facebook and twitter and other social media niches, as well as online spaces like blogs and community directories, search spaces and email marketing. Many high tech unified marketing experts recommend targeted SMS and mobile phone compatibility for increased conversions with B2B marketing. This might include gathering cell phone lists and texting out discounts, announcements, and important details to draw relevant attention. As many business owners have smart phones and other tablet devices, it’s an important part of your high tech unified marketing campaign to make sure that any email and website material as part of a B2B marketing initiative is formatted correctly.
What High Tech Unified Marketing Specialists can do
If you discover that you might be staying caught behind the tides in the marketplace, consider at least an initial conversation with a B2B marketing or High tech marketing specialist. Even if you do not choose a long term service contract, initial conversations can shed light on many areas where you can make some baby steps of your own. They can start by introducing you to any relevant lingo, examine your specific industry and see how competitors have found success with high tech marketing, and take a look at how to bring your current goals to play in a high tech unified marketing plan.
They will have teams of specialists. From traditional marketing and new media marketing insiders to tech teams to strategic planning managers, a high tech marketing firm will offer a host of resources that you would not be able to hire individually yourself.
Choosing to expose your business through inventive B2B marketing campaigns will draw new relationships and clients. It is at least worth your while to open the conversations with a high tech unified marketing specialist in your industry.
[author ]Enyon Stack works for Connect Marketing. Connect Marketing utilizes industry best practices and over twenty years of experience to provide high tech marketing services to companies working in the connectivity space.[/author]