When it comes to selling their products, there are certain industries that commonly use resellers. If you are considering becoming a reseller, it’s important that you choose an industry in which you can be successful. Always take into consideration the current market trends, your personal knowledge of the product, your advertising strategy and if consumers in your target area have a need for the product. Below you will find 5 industries that commonly utilize resellers as part of their sales strategy:
Telecommunications can involve anything that allows one person to communicate with another through the use of a product or service. Some resellers buy call time and transmission capacity from large phone carriers and sell it to smaller phone carriers. Others provide Internet access. Some may even offer teleconferencing services to businesses.
The electronics industry has continued to be one of the hottest industries across the nation. This industry is very broad, so resellers can usually find a niche product that they can be especially successful selling. Electronics can encompass almost anything from tablet devices, smartphones, laptops, desktop PCs, digital cameras, HD televisions, personal music players, eReaders and many other products.
Like electronics, the software industry is another industry that commonly uses resellers to distribute product. Software differs slightly from other industries in that some resellers are into brandable software. This is where the reseller obtains the rights to the product, which allows them to change the software name and sell it as their own product.
Although gaming could fall into both the electronics industry and the software industry, it should have a place of its own on the list as this is a hot market for resellers. From gaming systems and consoles to the games themselves, resellers are making a hefty profit in the gaming world.
Regardless of how old someone is, where they live, or what time of year it is, people will always need clothes. Resellers can get into the clothing industry knowing that these products will always be wanted by consumers. Top products include shoes, jeans, and the latest yearly clothing trends.
In order for a reseller to be successful in any of these industries, it is crucial that they maintain a relationship with the manufacturer of the product they are selling. To be as effective as possible, the manufacturer should provide the reseller with education on the product and information on updates or new features. For example, within the software industry, the manufacturer may inform the reseller of a new product feature and provide training on how the new feature works. This communication is often managed through a portal or partner program.
[author ]Richard Wallace is a marketing consultant who works exclusively with businesses to improve their sales programs.[/author]