Want to boost sales and have fun doing it? We have compiled a list of 5 exciting sales strategies, from cost-effective solutions to major investments guaranteed to get your brand noticed. Read on to see if these could work for you.
A localised Subway campaign offering consumers ‘magi-mugs’ drove sales amongst the student population. Once purchased, consumers could ask for free drinks refills with any sandwich purchased. The magi-mug was a success because it was a useful, quality item that showed students that Subway understood their market.
Offering your clients office freebies is no new concept, and we are all familiar with branded pens, memory sticks and mouse mats – but if you can afford to produce something memorable, whether funny, unusual or useful, it could be well worth the effort.
If you haven’t already, perhaps the single most effective sales strategy you can implement is putting a shopping cart on your website. The ubiquity of the Internet and the relative convenience of online shopping means that selling your products online opens up an enormous market for your brand. E-commerce is highly cost-effective, saving you the money on the overheads associated with traditional retail outlets. Set up an account with a reputable payment company such as Paypal to protect your customers online and build trust.
You could also use Ebay, the major auction website, as your online retail outlet to attract savvy shoppers looking for a bargain.
It is also possible to integrate an online shop with your Facebook Timeline. But weigh up the pros and cons before taking the plunge, as F-commerce has failed to take off in the way it was expected to. The main reason for brands’ ambivalence to F-commerce is that with one click they can direct Facebook users to their own website to complete the transaction. On the other hand, some brands maintain that it is worth the effort to keep users on your Timeline for longer.
Mobile phones are becoming an increasingly important sales platform. M-commerce is the facility to make purchases online via smartphone. This is particularly useful to ticket websites, where purchasing advanced tickets reduces queues at the venue itself.
It is anticipated that marketers will soon be able to use GPS (Global Positioning Satellite) technology to send highly-targeted, location-based communications to smartphone users – for example, people within a 5 mile radius of a particular restaurant could receive discount codes.
‘Talking Posters’ (interactive digital signage)
A revolutionary campaign by Plan UK, a women’s rights charity, used facial recognition technology to show its advertisement to women only (90% accuracy). Men who stood in front of the digital poster at the Oxford Street bus stop in London were directed to the charity website where they could make a donation. Designed to highlight the problem of gender inequality, the campaign represented a massive creative leap in the use of interactive digital signage. Expect to see more interactive digital campaigns in the near future.
Including an augmented reality barcode on your product packaging or window display can influence the consumer at a crucial stage in their Purchase Decision Journey. Augmented reality technology has come a long way since the clumsy QR code (square barcodes which, when scanned on smartphones, open up a given URL). Increasingly sophisticated platforms such as Blippar allow the consumer to merge the real-world environment with dynamic, interactive media rich content on their handset.
You can spot Blippar codes on everything from jars of Marmite to Justin Beiber’s album. Most recently, fashion retailer New Look opened a new concept store in Marble Arch with Blippar-enabled window displays and in-store POS. Passing shoppers can scan Kelly Brook’s signature to download the app, which they can use in-store to virtually ‘try on’ nail varnish, ‘take a photo’ with the celebrity and watch an exclusive video interview on their handsets where the celebrity talks about her new makeup range.
If this sounds like something from a science-fiction film, good – that is what makes augmented reality so exciting. And exciting content means brand engagement.