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Utilizing Social Media

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Despite being around for several years now, and firming establishing itself as a major presence online in so many of our daily lives, there is still significant resistant out there among real estate agents against using social media. For many, it’s simply a matter of ignorance. Facebook and Twitter, to name the two gorillas in the room, can be easy to dismiss by someone who doesn’t really understand the tools they can provide you at no cost. But to successfully navigate the future world of real estate investing, it’s time that even the most stalwart hold out learn to use them like a pro.

The first step is over coming any preconceived misunderstanding as to what role social media actually plays now. When Twitter first started, many people were left wondering that the point was. For most adults, getting updated on Aston Kutcher’s breakfast selection was a low priority, to say the least. But the fact is that Twitter has greatly evolved in every significant way people use it since it first began. People use the site now for breaking news, events, instant offers, and product updates from companies and organizations that they have an interest in.

So what does that mean for you, the real estate investor? Consider that this allows you to directly send housing updates, tour times, etc. directly to the people who are actually interested in what you have to offer. Remember, these people have chosen to follow you because they WANT this information sent to them. The trick is to GET them to follow you, but that’s a topic for another post. Facebook now offers much the same thing via “fan pages.” Attracting fans to your business page allows you to directly communicate with whoever follows you, and allows for instant feedback and customer interaction as well. Did we forget to mention that all of this is absolutely, 100% free? All it takes is the time you can dedicate to growing your brand and cultivating a solid presence online.

For those of us who grew up without the internet, cell phones, and all the other common place gadgets that fill our lives up now, it can be intimidating and bewildering to know where to start. But put lie to that old expression that old dogs can’t learn new tricks! If your 8 year old granddaughter can do it, so can you! There are plenty of resources available out there that can get you started on the right track. You need only take your first step to get started.

Ed Michelson blogs for We Buy Ugly Houses, a national real estate company which buys and sells homes throughout the US.
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